Boost R&D approaches to attain sustainable RMG industry

Lenin Rahman:

Muna Nahida, one of the prominent fashion designers in the contemporary period, has underscored the need for undertaking a holistic approach in boosting the R&D (research and development) approaches specifically in the export-oriented industries for grabbing global RMG business as well as gaining a sustainable apparel industry and the economy as well.

Actually, the apparel industry is consistently playing an impact-oriented contribution as a front line warrior in maintaining the steady growth of Bangladesh by generating foreign currency and employment, said Muna Nahida adding that the sector has the potentiality to ensure higher contribution to the government exchequer through creating working-friendly atmosphere of the R&D students those have just completed their educational journey from the recognized fashion designing institutes including BGMEA University of Fashion & Technology, Shanto-Mariam University of Creative Technology or anything else.

Although the policy makers introduced a good number of fashion designing institutes to compete in the international market, most of the students are not getting opportunities to flourish their talent in their respective fields and they are being forced to conduct survival oriented activities in the apparel industry, mentioned the new generation fashion designer of the country. “At present, I am serving for a reputed multiannual company namely FCI (BD) Limited at Savar EPZ as design manager and I am availing adequate policy and logistic support from my authority, but such a working friendly atmosphere is not prevailing to the fellow students.

We have many reputed apparel industries, but authorities are reluctant in conducting the R&D wings mainly for minimizing the overburdened expenditure of the stakeholders. If we want to ensure product and market diversification accordingly, surely we will have to invest more in the R&D arena”, said the fashion technology expert while giving an exclusive interview to the Daily Tribunal for sharing her vast expertise and sincere effort to make a sustainable RMG industry. The Global Product Developer Muna Nahida urged the government to implement an effective state policy to facilitate the higher education holding students which would help boost the product and market diversification mechanism.

Now-a-days, the designs of the local designers are now highly appreciated in the global market for their innovative concepts in making seasonal and geographical location based clothing products. If we want to ensure a sustainable RMG sector, it is a time-befitting demand to expand the R & D arena through ensuring higher investment by the joint efforts of the government and the stakeholders.

The overseas buyers are accepting our design for the production in many cases, spreading an optimism to compete in the international market, said the reputed fashion design expert while expressing the capability of the local fashion designer.
“A few factories are delivering sustainable RMG products and the entire industry is facing the challenges of product and market diversification, so, it is a must to invest more in R&D for product diversification and cope with upcoming buying trends” added the global product developer Muna Nahida.

Talking about her life journey, Muna Nahid, “I successfully completed my higher education on fashion and apparel design from Shanto-Mariam University of Creative Technology in 2012, but I joined with Beximco Textile as an intern in 2011.
She also worked with a good of reputed companies before joining his present companies and her expertise on denim fabrics.

Narrating her professional journey, Muna Nahida expressed immense satisfaction to perform as a design manager at FCI (BD) Limited. “We are actively involved in reducing the impact of garment manufacturing on people and the planet. Our commitment to the environment goes hand in hand with our vision for growth.

Our London and Bangladesh design studios work to the latest trend forecasts to deliver premium essentials, seasonal collections and uniquely customized products for our clients. We deliver a seamless experience for brands with a range of production needs. We are industry leaders in merchandising to price points and for diverse fashion sensibilities” she added.

Apart from professional involvement, the contemporary fashion designer Muna Nahida is also a member of Bangladesh Fashion Council who is playing a praiseworthy role to promote Bangladeshi culture and fashion in the international arena.