ASUS ExpertBook Ultra launched in Bangladesh as flagship business laptop

ASUS Bangladesh has launched the ASUS ExpertBook Ultra, a flagship business laptop designed for modern professionals, business operations and enterprise use.

The laptop was unveiled at a launch event in the capital under the theme “The Flagship of the Industry. Period.” The event highlighted the device’s key features, including performance, portability, security and AI capabilities.

The ASUS ExpertBook Ultra will be available in Bangladesh with Intel Core Ultra 5 and Intel Core Ultra 7 processor configurations. Its price starts at Tk 220,000.

Flagship performance for professionals

The ExpertBook Ultra is designed to help professionals handle multiple applications and demanding workloads with ease. Powered by the latest Intel Core Ultra processors, the laptop supports AI-powered computing. ASUS’ thermal management technology is also incorporated to maintain stable performance while retaining a lightweight design.

Premium design with portability

Weighing approximately 0.99kg, the ExpertBook Ultra is designed for professionals who regularly travel between offices, meetings and work locations. Its premium metal chassis combines lightweight portability with the durability associated with the ExpertBook series.

The device also features a high-resolution OLED display that delivers vivid colours and sharp visuals, enhancing presentations, data viewing and everyday computing.

AI-powered work features

With the growing use of artificial intelligence, the ExpertBook Ultra includes AI applications and dedicated features aimed at improving workplace productivity. These include tools for enhancing work efficiency, AI-powered communication and workflow support, along with various AI-based solutions designed for business use.

Enterprise-grade security and reliability

The ExpertBook Ultra comes with ASUS security technologies designed to protect devices, data and firmware from various threats. ASUS ExpertGuardian and other enterprise-grade security features provide multiple layers of protection for business users.

The laptop also maintains the reliability standards associated with the ASUS ExpertBook series, making it suitable for organisations where data protection and business continuity are important.

Speaking at the launch event, Rex Lee, Vice President and General Manager of ASUS Asia Pacific Commercial Business, said the ExpertBook Ultra represents what a true flagship business laptop should be.

“Today’s professionals want performance, portability, design and security in a single device. With the ExpertBook Ultra, we are bringing this integrated experience to Bangladesh and further advancing the standard of premium business computing,” he said.

Senior ASUS officials, global representatives and senior officials from Global Brand, the importer of ASUS products in Bangladesh, attended the event. Business partners, enterprise customers, channel partners, media representatives, technology influencers and industry professionals were also present.

Participants had the opportunity to experience the ExpertBook Ultra firsthand and learn about its various features.

The ASUS ExpertBook Ultra will be available in Bangladesh through authorised ASUS business and retail partners. Further information is available on the official ASUS Bangladesh website.