Khulna Sees Rise in Appliance Sales Ahead of Eid-ul-Azha

With Eid-ul-Azha approaching amid a heatwave, sales of air conditioners, refrigerators, televisions, and both rechargeable and ceiling fans have surged in the city markets of Khulna. April to June marks the peak season for home appliance sales, as temperatures begin to soar from March. Nearly 90 percent of annual sales for these appliances occur during this quarter, according to Motiur Rahman, sales executive at Best Electronics on KDA Avenue. He said most customers are responding to the Eid Offer 2025, which includes discounts on ACs, refrigerators, TVs, washing machines, and deep freezers. In addition to discount offers and complimentary gifts, the soaring temperatures in Khulna have significantly boosted sales of ACs and refrigerators.

Manufacturers and importers have boosted the appeal of their products by offering instant cash discounts and complimentary gifts, anticipating increased demand during the Eid festival, said Motiur Rahman. "Quality and cost-effectiveness of our ACs and refrigerators are the main reasons behind the huge presence of customers at our showrooms," said Rafsanul Islam, outlet manager of the Hisense showroom in the Dakbangla area of the city. Most customers are showing keen interest in purchasing ACs, mainly because of the 36-month EMI facility, he added. Md Habib, a sales executive at a Walton showroom on the city's Lower Jashore Road, said they have taken preparations to meet the additional demand for fridges with just one day left for Eid-ul-Azha.

A visit to several showrooms of electronic goods in the city's KDA Avenue area on Wednesday revealed customers buying fridges of both local and global brands. Chowdhury Masud Mahmud from the city's Iqbalnagar area purchased a foreign-brand deep freezer. "It was my dream for a long time to buy a foreign-brand deep fridge. The dream came true as my son recently sent money from Malaysia," he said. Moutusi Ahmed, a resident of the city's Gollamari area, said she bought a deep freezer and a rechargeable fan ahead of Eid-ul-Azha. "The temperature is getting unbearable," she said, adding that she bought the fan for some relief from the heat. "I bought a deep freezer and a rechargeable fan this week after receiving both my Eid bonus and this month's salary, with the Eid festival ahead and the intense heat in Khulna," said Mahmud Hossain, a lecturer at Govt Model School and College in Boyra.